What is Over-Communicating and how does it help?

It’s no secret that good communication is everything in the workplace.

Without strong communication, your business can lose direction, momentum, productivity, and alignment with expectations. So that’s why we are here to explain the concept of over-communicating for clarity and why this helps you become the leader your business demands.

Make the Transition From Doing to Leading

A major theme we are focused on right now is operations/production and creating duplicatable systems to build a business that is not dependent on you or anyone else for that matter. You can read our previous blog to better understand how to systematize your business for sustainable success. But for the purpose of this blog, we are going a bit further.

As entrepreneurs and business owners, most of us start our journey wearing many hats. 

Meaning that:

A: There is A LOT to do

B: There rarely is enough time to actually do it all

Over Communication is Key

In business leadership, over-communication of business goals, objectives, and missions is key to sustainable and enjoyable success. 

Without over-communicating there will be mistakes. Mistakes cost money. Often when the mistake is traced back to its root cause, we find that miscommunication and misunderstanding are the top causes of mistakes.

If we want to reduce mistakes then we need to communicate.

“I did.” You say.
“How many times.” I ask.
“In what form, and with what means?”
“Did you confirm understanding?”

Taking these extra few minutes to ask the right questions, communicate clearly and clarify objectives can save your business thousands. But more importantly, it is the key to scaling and growing.

If you want to become the leader that your business needs, you’ll need to get comfortable with repeating yourself and feeling like you are communicating too much.

There is really no such thing as over-communicating when it comes to business objectives.

Don’t Worry About Insulting Your Employees

Luckily the truth is that no employee leaves an organization because their boss communicated too much. So you don’t need to worry about insulting your employees by over-communicating or repeating yourself.

Many leaders are afraid to communicate, let alone over-communicate. According to a recent study, 69% of managers are not comfortable communicating with their employees in general. (HR Technologist)

Believe it or not, leaders should repeat a message as many as seven times before it really sticks deep down. (Communicating Clarity)

What does over-communicating look like?

  • Daily Huddles
  • Weekly Operational Updates
  • Monthly Strategic Meetings
  • Quarterly Review Meetings

Uhm, I don’t understand…?

Exactly. Neither does your team. Let’s break it down (thats code for over-communicate)

So in order to get where you want to go, YOU first have to know WHERE you are going.

Communicating WHERE you are going, is the key element of over-communication in this context.

For example:

  • Want to grow revenue by 10%?
  • Want to add 4 new accounts each month?
  • Want to increase throughput by 15%?

Each of these examples are a WHERE that should be clearly communicated.

Each meeting should start and end with a where.

Where we want to go, is determined at the strategic level.

How we plan to get there is the operational initiative.

Who does what & when they must do it takes tactical focus.

Are We There Yet?

Daily huddles and the overall dashboard help us from veering off course and catch issues before they lead us astray. Quarterly review meetings make sure our strategic course is still on track.

As the business leader, this is the stuff you are communicating and repeating over and over.

This is what you will want to coach your managers to do with their teams and this is what you hold everyone accountable to.

This stuff is repeated because it helps.

It helps because it creates confidence in everyone’s actions. It helps because it increases focus. It helps because it leads to success.

That is over-communicating. It helps.

Build a Business that Works for You

Do you work for your business or does your business work for you? 

I think all business owners and entrepreneurs could benefit from answering this question.

If life were to catch you off guard, or perhaps if you wanted to take a couple days or months away from the business would it continue to thrive? Would it just survive? Or would it shrivel up and die?

Life is unpredictable, and we probably started a business to create freedom and flexibility in our lives. So this is another reason why systems are so important: documented & duplicatable systems keep you from becoming a slave to your business, so you can have the success and freedom that you work so hard for.


1. Remember Why Your Started

We want our businesses to provide maximum value and impact, in a consistent and seamless way and we can accomplish this by building businesses that are independent and intentional.

Why did you start your business?

Many people would say they wanted to create a better life. A life with more time, more money, more flexibility, more freedom, and more fun. 

Yet, many business owners find themselves working tirelessly, and often end up with the complete opposite. Don’t feel bad if this is you, because at one point or another all entrepreneurs get lost like this, so they are pushed to figure it out if they want to succeed and evolve.

It’s crucial to regularly come back to the center and remember why you started. It’s important as well to regularly evaluate the purpose your business was supposed to serve in your own life.

Remember that your business is there to serve a purpose for your life too, not just everyone in and around your life.


2. Create a Business that Doesn’t Depend on You

The key to growing your business is structuring it in a way that it won’t depend on you.

You want a business that works to serve your life, delight your customers, and engage your team. The goal is a business that can be independent and grow in alignment with your vision and values with or without your supervision.

Developing systems that clearly describe how your business will look, act, feel and perform can help you accomplish this. Think of this like your business blueprint.

Having clear guidance ensures that in the event that you are not active in the day to day operations of your business, your team will confidently know what to do thanks to clear intentionally prepared systems.


3. Get Systematized

Once you are clear on why you started and what your business’s purpose is, then you can start focusing on developing the systems to support & maintain that.

Systemization is about freeing up your business from being dependent on any one person. This makes sure that your customers’ experience doesn’t change as your business may grow, expand, and evolve.

Business Systems & Business Processes: What’s the difference?

A Business System is like an overarching or core element that you are looking to implement in your business consistently. A system helps your business run like a well oiled machine.

Business Processes are the building blocks that make a business system effective. The processes are all of the things you do in order for the given system to work.

Business Processes can also be known as standard operating procedures or SOP’s, and are commonly used like checklists. Essentially any process can be given to an employee and completed without training. Processes are known to consistently improve customer service & customer experience.

The system is the goal, and the processes are what make the system effective, so all must make sense & work together.


Why Systems are Essential

Systems are essential for expanding your organization, improving business functions, adding new people and products, growing your revenue, improving profit margins, escaping your business temporarily, and even your final exit of the business someday.

Systems are often up for debate among many small businesses leaders because some find developing these systems to be redundant, time consuming, and boring. Especially, when there is a seemingly endless list of other tasks to do first.

Many small business owners are stuck in a difficult position. A position in which many don’t have the time to work on their business because they are too busy working in it.

They also can rarely take time away because they haven’t been able to develop the systems and processes needed to run smoothly on auto-pilot. So not all business owners are able to navigate their way out and some become stuck-shackled to their business.

Which leads me to the conclusion that there is a false lack of urgency around business systems, which makes sense but it can be costly.

How Systems & Processes Can Save Your Business

  1. Can save you valuable time
  2. Can save you on labor costs
  3. Can prevent errors & inconsistency
  4. Can bridge communication gaps
  5. Can provide you leverage & scalability
  6. Can make your business a more valuable asset in the future
  7. Can increase consistency, efficiency, and effectiveness
  8. Can build your authority & credibility

There are plenty of benefits that strong systems can provide, like enhancing employee buy in, and building a community of supportive followers that trust you.

Even though systems are overwhelming and time consuming, they can be the key to unlocking the full potential of your organization.


What Business Systems are Most Important?

Technically, anything in a business can be systematized but there are really four foundational types of systems to implement regardless of industry, or the current size of your business. These are always a good place to start.

  1. Marketing System- You use this to generate a consistent flow of leads into your business. Nearly half of small business owners run marketing entirely on their own and most of these do so without a plan. Without a plan, your results will be completely random and uncontrollable. Marketing is a journey that you need to guide your prospect through in order to reach your desired goal. So creating a marketing plan and systematizing that will ensure that your efforts are the most effective.
  2. Sales System- Used to nurture leads, follow up with them, and hopefully convert them into paying customers. Here you will want to build on their interest in your offer, and really push the benefits of taking your relationship to the next stage. Your ultimate goal in this phase is to build relationship and establish trust.
  3. Fulfillment System- This system focuses on the reason you want to turn your customers into lifelong supporters, fans, and friends. You want to increase the chances they will buy from you again, and refer new business to you more regularly. Here you’ll want to think about how you plan to deliver a memorable experience, and how to foster an environment that keeps your customers coming back for more.
  4. Operational/Administrative Systems: these systems are regularly procrastinated or pushed to the end of the list. This is mainly because these are less exciting and more tedious systems to develop. Once you develop the systems for everything behind the scenes, then your business will change entirely. These activities take place on the back end of your business and include things like planning, goal setting, project management, communications, scheduling, maintenance, book-keeping, taxes, payroll, etc.

How to Easily Make Sense of a New System

These 4 simple elements can help you breakdown any essential task into a duplicatable system with less confusion & overwhelm.

  1. Process: Step by Step Actions
  2. Tools: Required devices, apps, software, etc. needed to complete objective
  3. People: The Person or People involved in each step of the process
  4. Strategies: The tactics, tips, or techniques you use

Example: Publishing This Blog Post

  1. Process: Research, Title, Outline, Write Draft, Revise, Create Graphic, Schedule, etc.
  2. Tools: Google, Google Docs, Word Press, Canva, etc.
  3. People: Me & One other person, etc.
  4. Strategies: SEO, List Building, Copywriting, Creative Writing, Graphic Design, etc.

Scaling a business is all about creating duplicatable systems that anyone in your organization can understand, implement, and improve upon with time. Once you are able to step back so that you can create the systems that your business needs to thrive, you will certainly reap the rewards of a business that works for you.


Inspiration for this blog comes from the highly valuable book: The E-Myth Revisited.

To learn more in-depth about topics like this every month join our community, attend a Boss Board, apply for the incubator program, or reach out with any questions!

What Is Partner Marketing and Is It Right For My Business?

Partner marketing is a marketing strategy involving the strategic collaboration of two businesses, or between a business and an individual that has a solid personal brand, in which both work to accomplish mutual goals together.


Benefits of a Marketing Partnership

  • Increased brand awareness 
  • Improved Clarity of Brand Identity
  • Works well as a B2C or B2B Marketing strategy
  • Broadens the purpose and scope of your marketing strategy
  • Can save time and money
  • Expands your target audience
  • Extends your Marketing Budget and Capability
  • Your giving added value to both audiences

Let’s establish that partnership marketing is kind of a broad term that includes many different categories underneath it. 

So we are going to uncover some of the popular types of marketing partnerships, what they are good for and whether or not they could be a good strategy for your business to implement.

Remember when pursuing potential partnerships, to first consider your future vision and goals. This will help you choose the partnerships that will most likely lead to mutual success, while also benefiting and connecting to your target audiences.


Most Popular Types of Partnership Marketing

  1. Affiliates, Influencers, and Ambassadors

A partnership with bloggers, social media influencers, and other content creators who your audience trusts within your niche. 

These kinds of partnership marketers will promote your business on their own channels, and then place the links to your business on their website, blogs, profiles, etc. . This means that when a person makes a purchase using an affiliates link, you will pay the affiliate or influencer a commission of that purchase.

This is best for companies that have high retention rates, mainly because they are more likely able to afford to pay their affiliates a commission every time they bring in a sale. 

Brand Ambassadors are similar, but their purpose goes a bit deeper. They intend to form a relationship with your audience, in hopes to influence them to take a desired action. They do so by sharing more authentic stories and experiences they have had with your business or product on social media.

Affiliates and influencers on the other hand, usually focus more heavily on making as many sales as possible. So while similar, they do have their differences. Making it important to establish goals and expectations early on, in order to know which is best for you.

Affiliate marketing programs usually work best for ecommerce, beauty, apparel, tech, health, and subscription based businesses.


  1. Strategic Alliances or Strategic Partnerships

These are carefully considered partnerships between two individuals or businesses that share the same values, visions, or goals. 

In a successful strategic alliance each partner is able to:

  • Increase their resources
  • Expand their audience
  • Strengthen their brands
  • Accomplish mutually beneficial goals
  • While still remaining independent.

If you’ve heard of co-marketing, affinity marketing, outsourcing partnerships, or even equity alliances, each are variations of a strategic alliance.

These types of partnerships are known to work beneficially for any type of business. As long as the partnership is formed with good intentions and careful consideration.

Since these alliances do tend to be long term in nature, there are some commonalities that make them so sustainable.

Some Common Traits of Successful Strategic Alliances:

  • The strategic partnership is essential to the achievement of a main business objective.
  • The partnership is indispensable in creating or maintaining any business aspect that functions as a competitive advantage.
  • The partnership improves the ability to overcome competitor threats.
  • The partnership builds, supports, or maintains strategic decision-making.
  • The partnership significantly reduces risk.

3. Nonprofit Partnership Marketing

Many brands like to form partnerships with a non-profit organization, and for good reason.

This is great because it benefits the non-profit, as they gain a new avenue to raise money and awareness for their cause, while the business gains points and credibility in the eyes of their audience too.

Non-Profit Partnerships can be one of the best opportunities to grow your brand’s impact, awareness, and trust. 

Your audience will certainly recognize when a partnership is established only to advance your business status, while lacking true compassion and empathy for the cause that you now claim to support.

Prioritizing good intent will ensure that whichever partnership you choose, will be carefully aligned with your purpose, values, and vision.


Important Questions to Ask When Searching for A Strategic Partnership:

  1. Is the potential partner’s audience similar enough, but not a direct competitor?
  2. Will both audiences benefit or gain something from this partnership?
  3. What could this partnership accomplish in order to provide maximum value to both of our audiences?
  4. What strengths and weaknesses do both partners bring to the table?
  5. Have I done my own research on the potential partners audience?
  6. What Benefits or value can I offer in this partnership?
  7. Do my values and visions align with theirs?
  8. Have both partners discussed and identified relevant mutual goals, and established what each partner can realistically accomplish within this partnership?
  9. How do we plan to track the progress of this partnership?
  10.  How do both parties plan to support each other throughout this partnership? This helps you make certain that everyone involved is satisfied with the direction of the process as it progresses.

Leading with good intentions and maintaining communication can be the key to forming a long-lasting and beneficial strategic alliance. Partnerships should be a clear two-way street.

Strategic partnerships are known to be massively beneficial to grow the awareness, impact, relatability, and overall success of your business.