What is Over-Communicating and how does it help?

It’s no secret that good communication is everything in the workplace.

Without strong communication, your business can lose direction, momentum, productivity, and alignment with expectations. So that’s why we are here to explain the concept of over-communicating for clarity and why this helps you become the leader your business demands.

Make the Transition From Doing to Leading

A major theme we are focused on right now is operations/production and creating duplicatable systems to build a business that is not dependent on you or anyone else for that matter. You can read our previous blog to better understand how to systematize your business for sustainable success. But for the purpose of this blog, we are going a bit further.

As entrepreneurs and business owners, most of us start our journey wearing many hats. 

Meaning that:

A: There is A LOT to do

B: There rarely is enough time to actually do it all

Over Communication is Key

In business leadership, over-communication of business goals, objectives, and missions is key to sustainable and enjoyable success. 

Without over-communicating there will be mistakes. Mistakes cost money. Often when the mistake is traced back to its root cause, we find that miscommunication and misunderstanding are the top causes of mistakes.

If we want to reduce mistakes then we need to communicate.

“I did.” You say.
“How many times.” I ask.
“In what form, and with what means?”
“Did you confirm understanding?”

Taking these extra few minutes to ask the right questions, communicate clearly and clarify objectives can save your business thousands. But more importantly, it is the key to scaling and growing.

If you want to become the leader that your business needs, you’ll need to get comfortable with repeating yourself and feeling like you are communicating too much.

There is really no such thing as over-communicating when it comes to business objectives.

Don’t Worry About Insulting Your Employees

Luckily the truth is that no employee leaves an organization because their boss communicated too much. So you don’t need to worry about insulting your employees by over-communicating or repeating yourself.

Many leaders are afraid to communicate, let alone over-communicate. According to a recent study, 69% of managers are not comfortable communicating with their employees in general. (HR Technologist)

Believe it or not, leaders should repeat a message as many as seven times before it really sticks deep down. (Communicating Clarity)

What does over-communicating look like?

  • Daily Huddles
  • Weekly Operational Updates
  • Monthly Strategic Meetings
  • Quarterly Review Meetings

Uhm, I don’t understand…?

Exactly. Neither does your team. Let’s break it down (thats code for over-communicate)

So in order to get where you want to go, YOU first have to know WHERE you are going.

Communicating WHERE you are going, is the key element of over-communication in this context.

For example:

  • Want to grow revenue by 10%?
  • Want to add 4 new accounts each month?
  • Want to increase throughput by 15%?

Each of these examples are a WHERE that should be clearly communicated.

Each meeting should start and end with a where.

Where we want to go, is determined at the strategic level.

How we plan to get there is the operational initiative.

Who does what & when they must do it takes tactical focus.

Are We There Yet?

Daily huddles and the overall dashboard help us from veering off course and catch issues before they lead us astray. Quarterly review meetings make sure our strategic course is still on track.

As the business leader, this is the stuff you are communicating and repeating over and over.

This is what you will want to coach your managers to do with their teams and this is what you hold everyone accountable to.

This stuff is repeated because it helps.

It helps because it creates confidence in everyone’s actions. It helps because it increases focus. It helps because it leads to success.

That is over-communicating. It helps.

What Is Partner Marketing and Is It Right For My Business?

Partner marketing is a marketing strategy involving the strategic collaboration of two businesses, or between a business and an individual that has a solid personal brand, in which both work to accomplish mutual goals together.


Benefits of a Marketing Partnership

  • Increased brand awareness 
  • Improved Clarity of Brand Identity
  • Works well as a B2C or B2B Marketing strategy
  • Broadens the purpose and scope of your marketing strategy
  • Can save time and money
  • Expands your target audience
  • Extends your Marketing Budget and Capability
  • Your giving added value to both audiences

Let’s establish that partnership marketing is kind of a broad term that includes many different categories underneath it. 

So we are going to uncover some of the popular types of marketing partnerships, what they are good for and whether or not they could be a good strategy for your business to implement.

Remember when pursuing potential partnerships, to first consider your future vision and goals. This will help you choose the partnerships that will most likely lead to mutual success, while also benefiting and connecting to your target audiences.


Most Popular Types of Partnership Marketing

  1. Affiliates, Influencers, and Ambassadors

A partnership with bloggers, social media influencers, and other content creators who your audience trusts within your niche. 

These kinds of partnership marketers will promote your business on their own channels, and then place the links to your business on their website, blogs, profiles, etc. . This means that when a person makes a purchase using an affiliates link, you will pay the affiliate or influencer a commission of that purchase.

This is best for companies that have high retention rates, mainly because they are more likely able to afford to pay their affiliates a commission every time they bring in a sale. 

Brand Ambassadors are similar, but their purpose goes a bit deeper. They intend to form a relationship with your audience, in hopes to influence them to take a desired action. They do so by sharing more authentic stories and experiences they have had with your business or product on social media.

Affiliates and influencers on the other hand, usually focus more heavily on making as many sales as possible. So while similar, they do have their differences. Making it important to establish goals and expectations early on, in order to know which is best for you.

Affiliate marketing programs usually work best for ecommerce, beauty, apparel, tech, health, and subscription based businesses.


  1. Strategic Alliances or Strategic Partnerships

These are carefully considered partnerships between two individuals or businesses that share the same values, visions, or goals. 

In a successful strategic alliance each partner is able to:

  • Increase their resources
  • Expand their audience
  • Strengthen their brands
  • Accomplish mutually beneficial goals
  • While still remaining independent.

If you’ve heard of co-marketing, affinity marketing, outsourcing partnerships, or even equity alliances, each are variations of a strategic alliance.

These types of partnerships are known to work beneficially for any type of business. As long as the partnership is formed with good intentions and careful consideration.

Since these alliances do tend to be long term in nature, there are some commonalities that make them so sustainable.

Some Common Traits of Successful Strategic Alliances:

  • The strategic partnership is essential to the achievement of a main business objective.
  • The partnership is indispensable in creating or maintaining any business aspect that functions as a competitive advantage.
  • The partnership improves the ability to overcome competitor threats.
  • The partnership builds, supports, or maintains strategic decision-making.
  • The partnership significantly reduces risk.

3. Nonprofit Partnership Marketing

Many brands like to form partnerships with a non-profit organization, and for good reason.

This is great because it benefits the non-profit, as they gain a new avenue to raise money and awareness for their cause, while the business gains points and credibility in the eyes of their audience too.

Non-Profit Partnerships can be one of the best opportunities to grow your brand’s impact, awareness, and trust. 

Your audience will certainly recognize when a partnership is established only to advance your business status, while lacking true compassion and empathy for the cause that you now claim to support.

Prioritizing good intent will ensure that whichever partnership you choose, will be carefully aligned with your purpose, values, and vision.


Important Questions to Ask When Searching for A Strategic Partnership:

  1. Is the potential partner’s audience similar enough, but not a direct competitor?
  2. Will both audiences benefit or gain something from this partnership?
  3. What could this partnership accomplish in order to provide maximum value to both of our audiences?
  4. What strengths and weaknesses do both partners bring to the table?
  5. Have I done my own research on the potential partners audience?
  6. What Benefits or value can I offer in this partnership?
  7. Do my values and visions align with theirs?
  8. Have both partners discussed and identified relevant mutual goals, and established what each partner can realistically accomplish within this partnership?
  9. How do we plan to track the progress of this partnership?
  10.  How do both parties plan to support each other throughout this partnership? This helps you make certain that everyone involved is satisfied with the direction of the process as it progresses.

Leading with good intentions and maintaining communication can be the key to forming a long-lasting and beneficial strategic alliance. Partnerships should be a clear two-way street.

Strategic partnerships are known to be massively beneficial to grow the awareness, impact, relatability, and overall success of your business.

Understanding Negative Capability: How Being Comfortable With Uncertainty is Your Greatest Asset as an Entrepreneur

The atmosphere of collaboration and teambuilding can feel uncertain and ambiguous at times, causing it to be overwhelming and challenging for many people. Which is part of why the discomfort of collaboration can unfortunately lead many people to avoid it all together. Luckily there’s a solution.

There is a concept called “Negative Capability” that was initially coined by Poet John Keats when describing writers like Shakespeare and artists like Picasso who were able to work within high levels of uncertainty and doubt, and even find a way to delight in it and produce incredible work.

Keats used the term to describe one’s ability to accept not having an immediate answer, and being willing to explore how something could evolve before a clear outcome appears.

This concept not only applies to writers and creatives, it applies to business, our personal struggles, and even our collaborative relationships too. 

So we have put together a quick explanation of how negative capability can welcome curiosity, focus, and resolution in your life as a collaborator.

Regardless of industry, this skill can help you boost your team building and collaborative processes exponentially and all you need to do is look within yourself.


What Negative Capability Looks Like In Action:

Negative Capability is the advanced ability to accept uncertainty, mystery, doubt, and ambiguity. Often in entrepreneurship, we lack a template, or instruction manual to follow step by step for our ideas. Yet we still manage to enjoy the journey and many of us even have a tendency to delight & relish in the sense of feeling lost. That’s in essence, part of the experience of utilizing Negative Capability.

To understand a bit better let’s discuss the difference between Passive & Active Uncertainty and how it will shape our understanding of Negative Capability.

Passive Uncertainty:

  1. “Fight or Flight” impacts decision making
  2. Typically comes from a place of ignorance or general insecurity
  3. Supports ‘Decisive Action’ that at times can irrationally and irritably reach beyond fact and reason.

Active Uncertainty:

  1. Uncertainty that comes from being without a template to follow
  2. The ability to delight and relish in the sense of feeling lost
  3. Supports ‘Reflective Inaction‘. Which just means to resist defaulting back to defensive routines when leading at the limits of one’s knowledge.

Negative Capability deals more in the realm of active uncertainty. Which is the uncertainty that comes from lacking a template to follow, and from paving your own way in life with little to no direction to help guide your way.

This type of uncertainty is common in team situations and collaborative environments because there are many minds with many different ideas and perspectives, causing a lot of ambiguity.

As a creator, ambiguity is just part of the game and that’s exactly why it’s important to learn how to cooperate with one another.

Which we can do that by suspending critical judgement until the end result & staying flexible to many possible outcomes rather than being overly attached to an early vision of success.


How Does Practicing Negative Capability Impact Your Life & Work?

  1. You’ll feel less hurried and chaotic.
  2. Increased curiosity & desire to discover truth.
  3. Enriched decision making capacity.
  4. Provides an alternative solution to managing stress. anxiety, and overwhelm.
  5. Establishes a mental foundation for navigating collaborative disagreements.
  6. Reduces pressure of fallout from missed expectations and misunderstandings.
  7. Makes a more flexible environment for communication, opinions, ideas & feedback.
  8. Infuses mindfulness and reflection into the work life processes.
  9. Encourages exploration, experimentation, innovation, and adaptability.
  10. Ensures that you don’t prematurely jump to conclusions that may appear more certain, but are in fact suboptimal.
  11. Helps your team remain focused and excited even when a project may be far from its end goal.
  12. Gives you the chance to appreciate fully and experience wholly the things that to others, often appear to transcend logic.
  13. Unafraid of being wrong or making mistakes because you see these as opportunities to grow and gain knowledge.
  14. It encourages the mindset that there are things that reason, alone, cannot always adequately explain. 
  15. Pushes you to remain flexible to many possible outcomes rather than being overly attached to an early vision of success.

So How Do You Practice Negative Capability?

  1. Disregard the need to analyze and control every detail when working within a team, or collaborative partnership.
  2. Practice regularly thinking and playing with new ideas and perspectives without judgement.
  3. Always tell a story with your ideas and vision, because in reality you are the only one who can actually see your vision. Which means you’ll need to get really good at storytelling and really believe in your story too.
  4. Push yourself to explore situations where you are less knowledgeable, experienced, or comfortable and let yourself sit in that uncertainty. Use this to challenge yourself to adapt, grow, and gain knowledge about something that you may not be super familiar with.

Negative capability is a universally accessible mental tool that can help us all grow and continue a smooth transition into a more flexible and collaborative work culture. 

2020 absolutely catapulted this transition far ahead. Which is exciting, but now that the chaos is winding down we are able to continue the transition more mindfully and make sure that all of our collaborative efforts prove to be impactful and well thought out.


If you are interested in learning more about this topic or how to overcome your own collaborative roadblocks:

Reach out to us anytime, or read the book linked below that was used as inspiration for this post!

Concept of “Negative Capacity” excerpted from book: HBR Review : Guide to Managing Strategic Initiatives : Lead with confidence, overcome roadblocks, and put strategy into action.

5 Actionable Steps to Take While Contemplating Your Business Idea

When thinking about starting a business, there are a lot of questions that need to be answered. We tend to overthink about what to do first, then procrastinate what to do next, and worry about what to do last in order to climb the mountain of success all the way to the top.

Starting a business is a long journey, and there are countless paths that you can take to reach your destination. So it’s important to have self awareness and the discipline to know which path is the right path for you.

If you are contemplating a business idea, and are wondering what to do first, then we have created this article to help you take some simple but effective steps to find out if starting a business is right for you and how to pave your own path towards success.


1. Recycle Your Resume

Your resume is not only crucial when applying for jobs, it can also become a unique tool to help tell your story.

Your resume tells potential customers, vendors, bankers, and partners who you are as well as what skills and expertise you have.

Put Your Spin On It

  • Use your current and past jobs as an opportunity to spin your past into new lessons or inspirations. Every job can probably teach you something, or remind you of something you already knew but didn’t pursue.
  • Explain how your past jobs have prepared you for the journey you are on now.
  • This can also tell a story about your vision for the future.
  • You can really spin it into whatever story you want to tell, don’t be afraid to sell yourself.

Update or create your linked in profile

LinkedIn is still a very influential and powerful platform when it comes to making professional connections. There is still organic reach meaning that you don’t need ads to get in front of people who want what you have to offer (see #2 Below).


Benefits of Maintaining Your Linked In Account

  1. Access to its Powerful Job Board
    • Broad spectrum of job opportunities and you can even apply to jobs via the networking platform itself.
    • You can receive regular emails and alerts related to your job search.
    • Ability to discover and utilize keywords from job postings.
  2. Offers the Benefits of a Personal Website Without Building a Website 
    • Personal websites are great for showcasing your brand while also highlighting your expertise and personality. Linked in offers a simpler shorter solution that is easily just as trusted & effective.
    • You can upload a professional profile picture and write a personalized summary that showcases your unique brand personality.
    • You can also access the “featured” section on LinkedIn where you are able to highlight your content like blogs and podcasts. So over all this profile should contain everything that you need to present yourself, and your brand with confidence, and clarity without all of the costs of a traditional website.
  3. Helps Boost Your Google Ranking
    • Ranking on Google’s first page is becoming increasingly more difficult. But, Linked in with its trusted and powerful network, is sometimes able to boost your page higher in google rankings than a website or online portfolio.
    • Google yourself. If you haven’t done it already, now is the time. See what pops up, because it’s a guarantee that other professionals will google you before ever setting up a meeting. Google search is pretty important, so we want to take it pretty seriously.
  4. Portable Professional Network 
    • Gone are the days of stuffing business cards into your wallet. Even though business cards have carried great importance in the past, they no longer serve the same purpose and often end up in a junk drawer or worse… the trash.
    • Linked in is a better way to keep up with your professional connections along the way. Keep them saved in your connections so that one day you can quickly reconnect if either of you want to.
  5. Get a Peek Into Company Cultures
    • Not only can individuals create and maintain LinkedIn pages, so can companies.
    • If a Company uses the platform effectively, you should be able to understand a lot about them and what they do, as well as their company culture and the overall employee experience too.
  6. First to Know About Industry Related News, Events, and Opportunities.
    • Just like any other social platform, there is a timeline where you can view content, news, and other media from those that you connect with.
    • Here, you can get access to the professional communities of social media, that tend to share more networking and professional opportunities and related news.

So if you have held back on creating or updating your Linked In profile, then this is your little nudge to just do it! 

There are tons of serious benefits to having a Linked In profile as an entrepreneur and if you aren’t in then you’re out, you know?


2. Learn From a Small Business

  1. Small business owners wear a lot of hats, and it’s hard to really visualize that kind of multitasking without seeing it first hand.
  2. Working in a “big business” usually means that you have a pretty defined job role, and your role is pretty clearly lined out.
  3. Working in a small business (less than 10 employees) is great for a part time second job while you are working to grow your business or even working at another company while building your business in your spare time.
  4. An advantage to working in a small business is that you are more closely linked to the top tier of the company and you can more quickly access opportunities to grow within the business.
  5. Getting a front row seat to watch another business can help you better prepare for the volatility of business and learn how to ride the ups and downs more smoothly.
  6. Go for job interviews. This is an amazing, cheap and clever way to sell yourself and your experiences. You don’t have to accept a job just because you attend an interview or a meeting. Interviews are great practice to learn how to pitch yourself and your services as well as improve your storytelling and interviewing skills.
  7. Interviewing with multiple people, or working in various roles can help you understand more quickly what you dislike just as much as what you do like. Just simply taking the time to be open to opportunities can help lead you down an amazing new path you didn’t otherwise see.

3. Take Personality Tests

Following your curiosities is one of the many powerful secrets to uncovering your true potential and passions. 

Personality tests are our answer to the many questions that we have about ourselves. This natural curiosity leads us to want to have a deeper understanding of ourselves and the other people around us.

Personality tests are growing more and more trusted by professionals and are becoming a more integral part of our current recruitment processes.

Aside from the more obvious professional benefits, on a personal level it is really beneficial to know more about ourselves and each other in order to be more conscientious colleagues and humans in general.

While there is not one specific personality type that makes a successful entrepreneur, there are a number of traits that are bound to make you more naturally inclined to be successful in the business world. Some of which are:

  • Risk Tolerance
  • Visionary Perspective
  • Empathetic Nature
  • Innovative Thinking
  • Disciplined & Determined
  • Ability to Embrace Failure
  • Etc.

Evaluate Your Goals:

It’s important to understand where your ideas and goals are coming from. 

Try to think both in the short term and the long term, because even though business is a long term game, it requires consistent short term action to make it last. 

Getting super clear on who you are, and what you want out of your life will help you better understand yourself and your ambitions to take clear concise actions towards your dreams.

5 Personality Tests that Encourage Personal & Professional Growth

  1. Enneagram: 9 Personality Types
  2. Type Finder: Myers Briggs 16 Personalities
  3. DISC Assessment: You In The Workplace
  4. Big Five Test: Score Yourself Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.
  5. Holland Code Career Test: Learn which jobs suit your interests, talents, and aptitude.

4. Ask For The Sale

I’m sure you have heard it before: Know your worth.

It takes some time to know how to price and sell yourself or your business. Everything is based around value, and value is perceived. So you can truly charge whatever you think that you are worth. Here are some bits of advice you should consider before your business sells anything:

-Don’t give away your products or services for free. Even if you only charge $20 to start out, you are at least gaining the practice of valuing yourself.

-Your prices are never set in stone- you always can and should change them as you grow and figure out the future of your business.

-Don’t worry about underpricing yourself. When first starting, your first sales are going to help you develop a system that works for you while also hopefully gaining some feedback about what is going well and what needs to be improved. This way, when things start to pick up traction you already have some basic knowledge and experience to build on.

-Don’t give away 100% of your products. Always establish boundaries and limits of the quantity you are comfortable with using for promotional purposes. Limiting the number you are able to give away, means that you have to sell the rest and that establishes more urgency which is crucial in an effective selling process..

-Lastly get used to asking for referrals and reviews. These can change your whole business trajectory if you receive good ones. Word of mouth is still the most powerful marketing tool around town, no doubt.


5. Find Your Financial Flow

Yucky finances I know…but this is probably the most important step you need to take when even considering starting a business.

As an entrepreneur or solopreneur, you will wear a lot of hats and you will likely have to teach yourself a number of things too. One of which is bookkeeping

Bookkeeping for your business isn’t easy, but it doesn’t have to be so hard either.

Let’s Get Clear on Some Important Terms First:

  1. Revenue: Your Income before paying expenses.
  2. Profit: The difference of subtracting expenses from revenue. This amount is what you have available to leave in the business itself or withdraw.
  3. Expenses: Bills, and other things that you have to pay for to keep running your business.
  4. Fixed Cost: An expense that doesn’t change with changes in volume of goods or services produced by your company. (ex: rent, salaries, utilities, etc)
  5. Variable Cost: An expense that varies depending on what a company is producing. 
  6. Equity: Money obtained from investors, or yourself, in exchange for ownership of a company.
  7. Debt: Money that comes in the form of loans from banks that must be repaid over time.
  8. Cashflow: The amount of money flowing in and out of your business. Free cash flow is the amount left after paying expenditures and free cash flow is a way to measure the profitability of your business.
  9. Burn Rate: The amount of money that your startup is expected to spend over a predetermined period of time, usually measured in quarterly or yearly cycles. A growth period rate pre-revenue.  Ideally you can then continue growth from profits.
  10. ROI: Return on Investment 

Track Your Progress

Many people hope to start a business in order to make an impact or provide value. Although how could we ever know if we are being truly impactful if we don’t have a way to measure our impact. 

KPI’s are “Key Performance Indicators”. These are super important to get familiar with if you have hopes to run a successful business of any kind. 

A Key Performance indicator is a measurable value that demonstrates the effectiveness of a company and how successful they have been in achieving their key business objectives.

What gets measured, gets managed.  Don’t be overwhelmed with KPIs in the early stage, as you will start simple with one or two KPI’s and then gradually add more.  Letting your data tell a story and help you make better decisions is the ultimate goal.

As you learn to track your progress using Key Performance Indicators, you will be able to establish more reachable money goals, budget, invest, and save more effectively.

Keep Things Seperate

The last thing that we want is financial trouble. So it’s important to keep your start-up finances separate from your personal finances. 

By keeping your finances separate you will be able to better manage your business growth and make sure that you are staying on top of your responsibilities. In addition to that, it will help save you a substantial amount of time and money.

Having all of your finances go through a personal account, could lead to more confusion and more time communicating with a financial professional, which also means more billable hours and less money in your bank account.

As your business grows, you won’t want to be the accountant/bookkeeper forever. You will eventually want to hire someone to manage your finances and taxes for you. And I can guarantee that they will insist that your finances remain separate. So it would be best to just keep them separated from the start 

Lastly we should talk briefly about Debt because statistics show that 8/10 people in the United States are caught in the web of debt, which is seriously substantial. 

If you are able to pay your debt off before starting a business, it would be advantageous to do so. Although that isn’t a possibility for everyone, and different types of debt play different roles in someone’s financial situation too.

So when considering starting a business, make sure that you also make a detailed list of all debt that you have both personally and professionally, and try to pay off what you can before committing to a business venture that could require additional financial responsibility from you as you grow.

Now that you have a foundational understanding of start up finances, do your best to get comfortable with your numbers, and get super clear on what your business will accomplish, and how you plan to monitor that progress. 

By keeping your finances clean and separated, and developing a system to monitor your progress, you will be able to start your business more confidently instead of cautiously.


Now, it’s important to remember that every business is different and depending on your business model you may have different steps to take in order to get started but generally speaking, these 5 action steps will help you get more clear on what exactly you desire to do, how to plan for it, and how to maintain it once you are up and running.

Do you have questions about how to make your business idea into a reality? Reach out to us and our community of business leaders will help you get the ball rolling.

Are You Suffering From Entrepreneuritis Launchaphobia?

The idea of setting out on a new adventure is exhilarating but sometimes a little sickening.

Starting a business is quite an adventure and one that has no shortage of obstacles. This means that getting your business from an idea, to launch, to an actual operational business can be a roller coaster ride that not everyone is naturally built or ready for.

So if you’ve got the Entrepreneuritis itch, then this is for you!


You’ve got a big idea. You understand how you would like to make it into a reality. You have thought about some of the steps to get there. You have done a bit of market research. Maybe you have developed some basic branding or created an official social media account. Yet for whatever reason, you’re just stuck.

Don’t worry you don’t have to be stuck forever. This is a common side effect of the early stages of entrepreneurship, so you aren’t alone.

If your business is building in your head but isn’t being released out into the world then you may be suffering from Launchaphobia. More commonly referred to as Startup Paralysis.

The truth is that most if not all people have really great ideas, but most of those people are unprepared or unable to act on those ideas.

Common Signs of Early Stage Startup Paralysis 

1. Excuses

Someone affected might say & think things like:

  • “I just need funding and then I can start.”
  • “As soon as xyz happens then I can start.”
  • “I don’t want to tell anyone because they might steal my ideas.”
  • “I probably need a mentor first”
  • “I don’t know what to do first”
  • “The market is probably to saturated”
  • “Is there even a need for this?
  • “Do I even have the time?”

If you are suffering from these, you are really just suffering from excuses.

Excuses are common before starting something new. Especially when starting a venture that has no guarantee of success, but once you get treatment and begin to recover from your Startup Paralysis you’ll be stronger and more capable than ever. Guaranteed.


2. Fear

Excuses are often rooted in fear. So Startup Paralysis even when addressed early on, still requires ongoing treatment for thoughts that are limited or fear-driven.

Fears that lead to excuses are among the most common symptoms that affect entrepreneurs and are what really separates the dreamers from the doers. 

Common Fears Caused By Startup Paralysis:

  • Fear of failure
  • Fear of judgement
  • Fear of discomfort
  • Fear of instability
  • Fear of success
  • Fear of selling
  • Fear of not knowing enough
  • Fear of being unprepared
  • Fear of risk
  • Fear of disappointment
  • Fear of leadership
  • Fear of self-management
  • Fear of funding
  • Fear of not knowing
  • Fear of making mistakes

Good thing is: fears are mostly imaginary and are just tricks our brain likes to play on us.

Plus it’s important to remember that fears can actually be very positive, and can arise whenever we are about to embark on something incredible or life-changing, not just when something is scary or dangerous.

If you aren’t in immediate danger, try to think of your fears as excitement or eagerness instead and see how your perspective shifts.

3. Discomfort

A helpful piece of advice when considering entrepreneurship is “get comfortable with being uncomfortable.”.

This honestly holds very true, because entrepreneurship is known to uncomfortable, especially in the beginning. So it’s good to just expect this from the start.

Entrepreneurship is about diving into the unknown and exploring new opportunities, so discomfort is just part of the journey.  

Understanding this, and adapting to discomfort as a tool to grow and evolve can help you overcome even the most severe Startup Paralysis and move forward more confidently. 

Did You Know: 1/3 of Americans are more afraid to start their own business than to jump out of a plane?

Forbes

4. Treatment

Treatment for Startup Paralysis is not a quick fix. As it will require time, consistency, and determination to overcome it. 

Just remember that treatment is not an overnight solution, though it is a proven treatment method for countless entrepreneurs.

Even still, it’s important to understand that Startup Paralysis can come back at any time on your journey, but with the right solutions and mental approach it can’t ever stop you.

If you feel your Start-Up Paralysis returning: combat your limiting thoughts, feelings of uncertainty, fears, and excuses with knowledge. 

Learning is always your best treatment option. 

Take advantage of the opportunity to learn from the internet, from other people in your industry, from a mentor or a coach, or get involved in communities that will help you grow as both an individual and a business.

Uncertainty is one of the most difficult side effects to overcome, but committing to lifelong learning can eliminate most of the fears and excuses that you will face.

Once you recognize the symptoms of Startup Paralysis, you can take steps to overcome them right away. If you do, you will be on the road to recovery and a bright entrepreneurial future in no time.


After Treating Your Startup Paralysis You Could Experience:

  • Feelings of accomplishment
  • Growing levels of confidence
  • Improved decision making
  • Incremental success
  • Possibilities becoming realities
  • Heightened self-belief

If you think that you have been suffering from Startup Paralysis, fear no more because there is a cure and you are not alone in this!

Reach out to learn more about treatment solutions, or how to connect with other people who have been in your shoes.