Sales has been our focus for August.
Daniel Pink’s book called “To Sell Is Human” challenges the old stereotypes of the sales person to declare we are all in sales; “Non-sales selling — persuading, convincing and influencing others to give up something they’ve got in exchange for what we’ve got”. And goes on to share his research from the frontiers of social science to reveal the new definition for the ABC’s of selling.
Let’s all read this book this month. There will be a test.
PS. Chapter 8 Improvise — “learn why understanding the rules of improvisational theater can deepen your persuasive powers”. Watch out for BOSS PERFORM during our 5th Thursday party this month. We will play some Improvisational games and work on our confidence and persuasive powers 🙂
Greg Crabtree is a CPA. He knows what he is talking about. His book breaks down the money strategies a business should follow into easy to digest chunks. This is a process book, not a concept book. Crabtree gives us actionable steps to implement in our accounting, HR and sales departments.
This isn’t a book you read and then set aside. This is a book you study and implement and tweak and adjust and then read and study again and implement and tweak. Rinse and Repeat.
The way we manage our business on the financial side of things can be overwhelming, especially if your forte isn’t accounting. However, if you aren’t managing for profit then you will find that profit eluding you.
This book changed the way I plan and budget for our business. I especially appreciated the salary cap idea and avoiding salary creep.
A definite must have in your business how-to arsenal.
Read an excerpt